Reach new storefronts while they're still choosing a terminal.
New storefronts are choosing a terminal and processor right now. Get there first.
The problem
Timing decides who wins the client.
Payment processing is sticky. Once a merchant has a terminal on the counter and a POS integrated with their menu or inventory, switching is a hassle they'll avoid for years — whatever the rate.
That makes the setup window everything. A new licence is the earliest public sign that a counter, a menu and a card reader are about to be bought.
Signals that matter
Which records to watch, and why.
Restaurants & bars
High card volume, tipping, table service and delivery-app integration — the highest-value merchant accounts.
Take-out & food retail
Fast counter service and high transaction counts; terminal speed and fees matter to them.
Specialty retail
POS with inventory is the decision; processing comes bundled with it.
Salons, spas & personal care
Booking-plus-payment systems and card-on-file for no-shows.
Weekly volume
last 4 weeks · Toronto102.3
new signals per week, on average, across these groups
| Category | Weekly average |
|---|---|
| Restaurants & bars | 38/wk |
| Take-out & food retail | 27.5/wk |
| Salons, spas & personal care | 19/wk |
| Specialty retail | 5.3/wk |
| Entertainment & nightlife | 5/wk |
| Patios & sidewalk cafés | 3/wk |
| Laundry & dry cleaning | 2/wk |
| Seasonal & temporary retail | 2/wk |
| Holistic & wellness | 0.5/wk |
Live from the FileSignal database: non-residential signals of type “new”, detected in the last 28 days ÷ 4. Includes ancillary permits (signs, patios) where they fall in these groups.
Example filters
Save it once, get it every week.
- categoryrestaurants-bars,takeout-food-retail
- signal_typenew
- fromlast 7 days
- category_groupretail
- signal_typenew
- has_phonetrue
The same parameters work in the web feed, digests, webhooks and the API.
Working the lead
How to turn a signal into a client.
- 01
Visit or call in the first two weeks
Before opening, owners are comparing POS bundles. After opening, they're too busy to switch.
- 02
Lead with setup help
Menu or inventory loading and staff training are what new owners worry about. Rates come second.
- 03
Route by geography
Filter by postal code prefix in the feed to plan a walking route through a single neighbourhood.
See how many new storefronts are licensed in your territory each week.
A 20-minute walkthrough of the live feed, filtered to your categories and territory.